Chi Chroma Paint Red Haute/Bold Semi-Permanent Hair Color - 4 oz - Pack of 2 CHI Chroma Paint semi-permanent Red Haute hair color with Innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors. Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.